The WePod Knowledge Repository

This article reflects on the use of a mixed qualitative and quantitative methodology, based on ethnography,

This article proposes a hauntology of the podcast.

The exponential growth of podcast consumption and production in Spain poses a challenge for public broadcasters,

This article borrows the ‘circuit of culture’ concept to investigate podcasting in Brazil, one of the most dynamic audio markets in the world.

The aim of this systematic literature review (SLR) is to understand what research has been conducted on the use of binaural sound

The digital ecosystem has promoted on-demand audio listening as a complimentary and even alternative to traditional radio.

In 1979, the British pop band The Buggles released ‘Video Killed the Radio Star’, generating a provocation used to explain change (where x killed y).

The articles examine various aspects of this evolving landscape,

Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.

A magazine writer and editor shares real-life lessons from 50 years of interviewing: It's not a conversation and you are not a supplicant

Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. The latest research reveals that these behaviours are evolving in a number of unexpected ways, too. Fortunately however, our huge new Digital 2023 Global Overview Report – produced in partnership with Meltwater and We Are Social – has all the data and insights you need to make sense of the latest trends.

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% of ad-supported media consumption in the USA but just 8.4% of ad spend. It delivers the attributes that brands need most: unparalleled reach, high levels of attention, strong targetability and impact across every stage of the path-to-purchase. The channel is highly trusted; enables brands to penetrate local communities and cultures; and provides a fresh way to land key messages. The evidence shows effective tools now exist to track conversion, enabling brands to optimize audio campaigns mid-flight.